Unearth Your Inner Indy
Unearth Your Inner Indy.
‘For the entrepreneur, that would be the technical expertise that they possess. Someone in IT may have started off as a computer programmer. I have rarely seen a successful entrepreneur who did not have a deep understanding of their business and of their customer.’
Adds Maddalena: ‘Indiana Jones is a dichotomy. On one hand, he is the scholar, and on the other hand he is the adventurer. They co-exist in the same body. I think successful entrepreneurs have to have the dreaming mentality because that”s what makes them tick. They”re dreamers. They want to hit the rainbow.’
But, Maddalena explains, just as Jones needs his academic side to survive in the field, entrepreneurs eventually need to add business sense to their dreams if they want to have long-term success.
